Creating better products by improving processes and empowering people.

Photo of Kerry Haider

Hi, I’m Kerry.

I started my career in Product and UX working for a company that offered psychic services. Yes, really.

Since then, I have worked with dozens of teams (in much broader verticals) to create better processes, clarify their vision, and hone their focus on the customer. From that work my biggest takeaway is this: it doesn’t matter how specialized your company is. Good product management and good design transcend.

Let’s work together.


Product management consulting

Photo of several sticky notes on a glass wall. They are grouped by color to depict a planning exercise.

I work with stakeholders from all areas of your business (like engineering, design, and leadership, to name a few) to accurately define the “what” that is to be delivered. Collaboratively, we plan this so engineering can tell us “how,” marketing can tell us “who,” and together we can target the “when”.

With more than 10 years’ experience in the field, I can either drive the process solo, or guide your teams through:

  • Roadmap planning

  • User stories

  • Story mapping

  • Resource management

  • Delivery

“She's collaborative and fun to work with, brilliant and innovative, humble and easy going. Designers and researchers and marketers all agree that Kerry is the type of product manager who drives a product forward alongside the whole team.”

Leanne W.

UX and Design Thinking

A graphic example of a wireframe that depicts the UX for a website on both desktop and mobile devices.

Regardless of whether your needs are for a rough wireframe or an investor worthy prototype, the design process centers around the same concepts:

  1. We start with focusing on the humans who will be using your product. What are their drivers? What do they need?

  2. Next we generate ideas. My goal is to dovetail with any existing assets, if they exist. If yours is a brand new concept, then we focus on UX best practices and how your users will interact with the product.

  3. Make the concepts tangible. We’ll review and refine wireframes - first to make sure we’re on the same page, and then to make sure the concept can be brought to life.

“Kerry has had a broad range of experience and a keen design sense that make her a trusted advisor on any project.”

Ted S.

SingFit - music therapy mobile app
Balsam Hill - retail website
Appen - AI & ML website
JAFRA - health and beauty website
Team Health - healthcare website and app
Home Exchange - travel website
Green Dot - finance (fintech) website
OpenX - advertising website

Let’s work together.